|story| of this intivation suite:
|venue|: Calor Woodford Gardens
|season|: late Summer early Fall
|feel|: The overall design of this identity suite was meant to feel modern with a touch of old world. To accomplish this we mixed two different typefaces, a modern san serif paired with an antique, hand-done script. Featuring earthy tones that are reminiscent of the colors seen in late summer to mid-fall. It is elegant and warm, while being informal and truly personal.
|details|: The final product was a six-page letterpress, hand-bound booklet that contains the invitation, perforated reply postcard, weekend events page, Atlanta hot spots and travel information personalized by the couple. To finish off the booklet, it was wrapped in a sheet of vintage paper that read a quote from E.E. Cummings.
the backstory
For this couple home is not seen as a place, but as a state of being. It’s defined not only by where you are, but more importantly whom you are with. For them, travel is a mirror to their souls. Made up of circumstances, moments, and feelings that are best captured through seeing the world.
Having a handful of mutual friends they couldn’t help but question why they weren’t introduced earlier. They began their relationship by admiring one another’s photos on social media. He would see, and envy, her photos taken on a business trip in London, and she would do the same with his photos taken on a hiking trip through Iceland. Finally, they got together and knew their adventurous spirits had found a match in each other.
This couple has a story rooted in intention and the pursuit of something wonderful and new. From their first weekend trip to Maine and a road trip to Texas hill country, they’re always being called to a new adventure. Their warm souls explored the cold of Alberta in the fall and winters in Rome. They’ve wandered through the lavender fields of Georgia together and have strolled through the ever-spreading grape vines in Bordeaux.
This moment, this circumstance, and these new feelings is their greatest adventure of all. We were so lucky to be a part of telling their story.
“This moment, this circumstance, and these new feelings is their greatest adventure of all. We were so lucky to be a part of telling their story.”
the consultation
During our first consultation we discussed what palette would be best to tell their story. We decided on an earthy tone reminiscent of the colors seen in late summer to mid-fall. It is elegant and warm, while being informal and truly personal.
The overall design of this identity suite was meant to feel modern with a touch of old world. To accomplish this we mixed two different typefaces, a modern san serif paired with an antique, hand-done script.
We brought an illustrator on board to help us tell their story in a more personal and fun way, so we included small, vintage illustrations throughout the book.
the final suite
The final product was a six-page letterpress, hand-bound booklet that contains the invitation, perforated reply postcard, weekend events page, Atlanta hot spots and travel information personalized by the couple.
Since the beginning of their story began with their admiration for one another’s passion for travel, the cover of the booklet expressed the same sentiment. A printed vintage map of the couple’s favorite travel location that was then labeled with a custom monogram including their initials and GPS coordinates. The GPS coordinates lead to the location of the first kiss they shared.
A perforated reply card was included within the booklet that mimicked the vintage postcards they had seen while in Bordeaux. It was a perfect way to add a personal touch that made the whole suite even more cohesive.
To finish off the booklet, it was wrapped in a sheet of vintage paper that read a quote from E.E. Cummings. It was then tied with a copper string and letterpress tag that had the date printed on the front. It was the perfect way to introduce their story and invite their guests to experience this beautiful time in their lives from the beginning.
“anywhere i go
you go, my dear,
and whatever is
done only by me
is your doing,
my darling”